![]() If saving the planet one query at a time sounds like something you’d like to do, head over to to check it out, or just install the Chrome extension to make it your default search engine. “We think that the future belongs to products that allow users to cater to their own needs and simultaneously do good without any additional costs or effort, simply by capitalizing on a daily habit.” The 35-year-old German is the boss of search engine Ecosia, which has an unusual but very environmentally friendly business model - it gives away most of its profits to enable trees to be planted. “I believe in the power of social business and smart tools like, for example, a tree planting search engine,” Kroll says. In the end, it’s a simple way to help the environment doing something millions of us do on a daily basis. It is the most used search engine on the World Wide Web Ecosia. Ad revenues come through its exclusive partnership with Microsoft’s Bing Ads service. Search results are powered by Bing, although the site provides a Google search button so that its users can compare search results. Bing is the second most popular search engine in the country. The financial reports will have to be taken at face value as Ecosia is not a public company, there is no Ecosia stock, or all the auditing and regulation. Gewinne maximieren Ecosia search engine: taking stock of trees instead. “Ever since, Ecosia has supported different reforestation projects with its search ad revenue.” Google is the dominant search engine in Australia and globally, with nearly 95 market share in the country, according to StatCounter. Ecosia is a search engine based in Berlin, Germany. “I combined my idea for a charitable search approach with tree planting,” he explains. Suppose I do 20 searches in a day, thats 10 cents. The site returned after Kroll’s time in South America, where he learned more about deforestation and its link to climate change. An Ecosia search is worth half a cent, you need 45 searches to plant one tree. Originally Ecosia funded NGO projects in Nepal while Kroll spent time in the country, but the lack of stable Internet or electricity in the country caused him to scrap the idea. Fitbit Versa 3Įcosia is the brainchild of Kroll, who first launched the site back in 2009 after Kroll’s travels through Asia and South America. Russias Yandex and Ecosia wrap up the six biggest search engines in the US with market shares of 0.09 each.
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